Wei Heart Tapioca

Sharing the savory of sweet happiness

Information

Address: No. 95, Gongyuan Rd, Luodong Township, Yilan County (Gongyuan 2nd Branch) ．TEL：03-9560528．Business Hours：11:00-00:00．Style:Desserts ．Website：link．Directions:10 minutes of walking from Luodong Train Station – Front Station. ．Credit Card: N/A

Attractions

Luodong Forestry Cultural Park ． Yiland Tourism Factory ． National Museum of Natural Science ． Luodong Night Market ． Beicheng Catholic Church ． Ludong Cultural Factory


Wrapping red bean in the tapioca and placing the heard tapioca on shaved ice will create an unforgettable experience through the chewy texture and eating cold/hot ingredients together. Founder Ms. Wei recalled her childhood when her mother took her to eat tapioca by the trees of the market, this savory of parental relation and happiness urged Ms. Wei to introduce this savory after getting married in Yilan. She started selling heart tapioca in a booth in Luodong Night Market since 1991 which becomes the taste of hometown for many Yilan people. She even founded the “Wei’s Heart” and focused on the direct franchise model to develop many desserts of sweet happiness.


Heart Tapioca, Sesema Milk and Bean Curd features softe bean curd and sesame aroma that one could not let go.

Concurrently enjoy the condensed milk sweetness and honey is mingled in the heart tapioca pudding under ice yogurt.


Initially Ms. Wei put in different filling into the tapioca but still found red bean to taste the best. The materials do not contain any additives and hence the tapioca requires long-term production and cooking. The tapioca becomes hardened when cold and hence she came up with the idea of storing the tapioca in separate cup. This persistence may increase the costs of raw materials, personnel and fuel, she insisted in doing the right thing. During times of poisoned starch, she called a press conference and explained that her products did not contain any illegal additives while the sales reversely grew. Her persistence to use healthy and natural NGO ingredients with production resume helps the company survive food safety crisis due to the management philosophy of thinking for consumers.

Prepared with delicious heart tapioca and assorted grass jelly plus unique formula.

Heart longan black rice porridge adopts local ingredients that is not too sweet.


The purple yam and golden yam are made into small tapioca plus soy bean milk and pudding to become pudding that could be sucked through straws.

Multiple innovative and delicious combos that become the local savory.


She still feels warm-hearted when she recalls the conversation her toddler daughter with customers. She remembers that the outbound traffic in Yilan was still inconvenient, her daughter once told a stranger customer: “Auntie, please come back to see me.” After some tens of years, the customer came from Taichung but the daughter already grew up. This explains how this hometown taste that all Yilan local must try after leaving home for a long time is equally irresistible to tourists from other cities.

The founder of heart tapioca, Ms. Wei persists to rigorous control the source of ingredients.

Represented by purple color, Ms. Wei Heart has branches all over Taiwan.


【賞味老舖】 “Packet Heart Tapioca” coming from Luodong Night Market, Yilan is the ancestor of tapioca which has paste in it. It is also the most famous snack in Yilan. Packet Heart Tapioca means putting different pastes in the original tapioca including red bean, green bean, red kidney bean, peanut and sesame etc., especially for red bean paste which meets the public and is the most popular.